The course

How to build and run an online store in Georgia.

5 modules, 8 lessons open

  1. What you sell

    4 lessons

    1. Choosing a Niche — Who You Sell ToLearn how to choose the right audience and direction for your product.5 min
    2. Testing Your Product OnlineLearn how to validate online demand for your product before spending large resources.5 min
    3. Fulfillment ModelUnderstand the difference between holding inventory and dropshipping, and choose the right one for you.5 min
    4. The SupplierLearn how to find and vet a reliable supplier your store's reputation will depend on.5 min
  2. Economics

    1 lesson

    1. Pricing for Online SalesUnderstand how to set the right price for a product to cover costs and make a profit.5 min
    2. Margin and Unit EconomicsSoon
    3. Forgotten CostsSoon
    4. How Many Orders Do You NeedSoon
    1. Store ArchitectureUnderstand how to guide customers from the homepage to checkout.5 min
    2. Product ContentSoon
    3. Payment and DomainSoon
    4. Launch ChecklistSoon
  3. Selling

    1 lesson

    1. Instagram and Facebook CatalogLearn how to connect your online store with social networks and shorten the path from seeing to buying.5 min
    2. DMs and Response TimeSoon
    3. AI SellerSoon
    4. First AdvertisementSoon
  4. Operations

    1 lesson

    1. From Order to CourierUnderstand how to deliver the product to the customer without delay.5 min
    2. Returns and ComplaintsSoon
    3. AnalyticsSoon