The course
How to build and run an online store in Georgia.
5 modules, 8 lessons open
What you sell
4 lessons
- Choosing a Niche — Who You Sell ToLearn how to choose the right audience and direction for your product.
- Testing Your Product OnlineLearn how to validate online demand for your product before spending large resources.
- Fulfillment ModelUnderstand the difference between holding inventory and dropshipping, and choose the right one for you.
- The SupplierLearn how to find and vet a reliable supplier your store's reputation will depend on.
Economics
1 lesson
- Pricing for Online SalesUnderstand how to set the right price for a product to cover costs and make a profit.
- Margin and Unit Economics
- Forgotten Costs
- How Many Orders Do You Need
Building the shop
1 lesson
- Store ArchitectureUnderstand how to guide customers from the homepage to checkout.
- Product Content
- Payment and Domain
- Launch Checklist
Selling
1 lesson
- Instagram and Facebook CatalogLearn how to connect your online store with social networks and shorten the path from seeing to buying.
- DMs and Response Time
- AI Seller
- First Advertisement
Operations
1 lesson
- From Order to CourierUnderstand how to deliver the product to the customer without delay.
- Returns and Complaints
- Analytics