Launch an Online Store in Georgia with Sellit.ge

eCommerce and online retail in Georgia are experiencing steady year-over-year growth. In the past, launching a functional online store required custom development, complex bank gateway integrations, and substantial upfront capital. Today, modern merchants can go live in a few hours.

This comprehensive guide breaks down how to build and launch an online store in Georgia using Sellit.ge — complete with Georgian bank checkout, express couriers, and zero sales commissions.

1. Why Sellit.ge for the Georgian Market

Georgian shoppers often pay with a local bank card (TBC Bank, Bank of Georgia). If you are still comparing options, how to choose a platform sets five approaches side by side. Global platforms often do not support GEL (₾) natively or force multi-currency conversion fees on checkout.

Sellit.ge is built natively for Georgia:

• 0% Sales Commission: The platform takes zero percentage cuts from your sales revenue (source: sellit.ge).
• Native Georgian Checkouts: card payments via Bank of Georgia or TBC, plus bank transfer and cash on delivery (source: sellit.ge/llms.txt).
• Direct Payouts: customer card payments go straight to your own bank account — Sellit never holds the money (source: sellit.ge/llms.txt).
• 30-Day Free Trial: Full access without requiring a credit card to get started (source: sellit.ge).

2. Step 1: Account Setup & Store Branding

Getting started takes only a few minutes:

1. Navigate to Sellit.ge and create your merchant account.
2. Select your store name and subdomain (e.g. yourstore.sellit.ge or connect your custom .ge domain).
3. Upload your brand logo, set primary accent colors, and configure basic store contact info.

3. Step 2: Product Catalog & Unit Pricing

Your product pages are your 24/7 sales representatives:

• High-Resolution Photography: Showcase at least 3-4 photos with clean backgrounds and lifestyle context.
• Clear Product Specs: Provide exact dimensions, materials, and actionable use-cases.
• Pricing Strategy: Factor in product cost, shipping, bank processing fees (check the rate with your bank), and customer acquisition costs (CAC).

4. Step 3: Courier Logistics in Georgia

Delivery options for Georgian retail customers:

• Across Georgia: Georgian Post, OnWay, Trackings.GE and EasyWay — each one states nationwide delivery itself.
• Fast delivery in a city: on-demand apps (Glovo, Yandex Go Delivery, Wolt Drive) or your own courier.

Check delivery times and prices with each one up front. Couriers, each with a public source, are listed in the courier directory.

On Sellit, QuickShipper books the courier automatically, or you deliver with your own courier (source: sellit.ge/llms.txt). State the delivery price clearly on the site — the buyer should see what they will pay before they pay.

5. Step 4: Driving Your First Traffic & Sales

Once your store catalog is published:

• Meta Ads (Instagram & Facebook): Connect your Instagram business profile and run targeted Meta ad campaigns focusing on high-intent local audiences.
• TikTok Reels: Short lifestyle demonstration videos can generate organic discovery and initial orders with zero ad spend.

Conclusion

Building a sustainable online retail brand requires focus: validating product demand, delivering genuine customer service, and tracking margins accurately. With Sellit.ge, the technical friction is eliminated — launch your 30-day free trial and validate your eCommerce business today.